Just plug it in, and the iPod automatically downloads every new file that you added to your iTunes jukebox since the last time it was connected. And you don't even have to drag and drop: The iTunes software autosyncs with iPod whenever it's connected to your computer through a USB 2.0 port (you can use FireWire for charging, but not for syncing). You can watch or listen to the files through iTunes on your computer and download them to your iPod. The iTunes Store lets iPod users purchase music, movies, podcasts, audiobooks and music videos with a click - it's an integral part of the iTunes software. Anyone who owns an iPhone or an iPod touch can also shop at the iTunes store using a WiFi connection. The thing that makes iTunes a brilliant invention from a consumer-electronics standpoint is the built-in iTunes Store that keeps iPod users coming back to Apple on a regular basis. This is really no different from the software than comes with any other portable media player. It lives on your computer, and you use it for organizing, playing, converting and downloading files from an external source to your computer and from your computer to an iPod. ITunes is the integrated jukebox/media-player software that comes with an iPod.
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